Slightly Different, Nelson, New Zealand https://www.slightlydifferent.co.nz Web design, development and hosting. Nelson, New Zealand. Slightly Different Wed, 22 May 2019 05:43:42 +0000 en-NZ hourly 1 30998850 First free website supporting environmental change! https://www.slightlydifferent.co.nz/first-free-website-supporting-environmental-change/ https://www.slightlydifferent.co.nz/first-free-website-supporting-environmental-change/#comments_reply Tue, 21 May 2019 22:39:11 +0000 https://www.slightlydifferent.co.nz/?p=10180 In January we promised that in 2019 we would create four free websites for individuals or businesses who are helping to reduce climate change. We are so excited to showcase our first website – Belinda from Mamma’s Laef runs a Charitable Trust that works to distribute reuse-able sanitary items to women in Vanuatu. No more…

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In January we promised that in 2019 we would create four free websites for individuals or businesses who are helping to reduce climate change.

We are so excited to showcase our first website – Belinda from Mamma’s Laef runs a Charitable Trust that works to distribute reuse-able sanitary items to women in Vanuatu. No more plastic waste, and a fabulous contribution to the community of Vanuatu as well. Take a look at their new website, and if you like what you see, maybe make a donation so they can keep up the fabulous work.

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How to avoid being ripped off when buying or building a web site (part two) https://www.slightlydifferent.co.nz/how-to-avoid-being-ripped-off-when-buying-or-building-a-web-site-part-two/ https://www.slightlydifferent.co.nz/how-to-avoid-being-ripped-off-when-buying-or-building-a-web-site-part-two/#comments_reply Thu, 21 Feb 2019 01:33:45 +0000 https://www.slightlydifferent.co.nz/?p=10028 The post How to avoid being ripped off when buying or building a web site (part two) appeared first on Slightly Different, Nelson, New Zealand.

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Part II – Choosing the right web design company for your business

First and foremost choose somebody you feel that you can get on with to design your website!

You need to have confidence in them and trust in their advice. Having a web site built is not a small or cheap job and there will be plenty of areas in which you need good advice. This should be advice you trust.

In most cases you will want an ongoing relationship with your web developer or, at least, your web host. If you don’t trust them, this relationship is off to a bad start. If you are unsure who to use, start by asking around. Other people’s experience and recommendations can be invaluable.

Understand your own requirements.

Before you can even start thinking about your web design it is important that the person or agency you have employed understands your business.

If they don’t understand your business, your way of thinking, your product or service and your market, how can they possibly deliver a web site that will work for you?

In a large agency it would be the role of a business analyst to get to know you and your business needs. Smaller agencies or individuals should still provide this role. Whatever their job title, you should have confidence that they understand your business before they start building your web site.

This might seem obvious, but all too often this important step is missed. Technically brilliant is no use if the web site doesn’t appeal to your target market, or fails to reflect your business.

Not all designers are web designers.

Web design is quite different to graphic design or brand design. It is a totally different medium with lots of variables and dynamic elements. Web design must always consider usability, as well as looking good!

You need to find a designer who has experience designing modern, responsive web sites and can demonstrate their experience.

  • Have they got a portfolio of sites they have designed?
  • Do these sites work well on both desktop computers and mobile devices?
  • Do you like at least some of the designs they have produced?

Web designers are not normally techies.

When setting up a web site there is a lot of technology behind the scenes. It is unreasonable to expect a designer to be able to set that up properly for you.

If your web site is set up incorrectly, you can end up with a site that doesn’t deliver to its potential. Common issues can include:

  • The web site is very slow which will put both people and search engines off
  • The site is insecure leaving, it wide open to hackers and spammers.
  • If the worse happens and your web site gets hacked, has your web developer or host got you covered with daily backups? Surprisingly, more often than not the answer is “no”.

If you use a larger design agency that has a technical department (programmers and nerds that understand all of this) then this should be covered. If you use a small design agency or an individual, make sure they work in partnership with someone who does this for them.

Your web site is an important marketing tool.

I know that sounds obvious but there are a huge amount of web sites out there which are somewhere between pure ego trips or very pretty but don’t really tell you anything.

There is no point in having something beautiful if it doesn’t work. Your web site needs to work with search engines to pull traffic into your site. When you do get visitors to your site, they need to be instantly engaged and drawn in. Each page of your web site should have a clear theme and goal.

  • Not all designers are good at marketing!
  • Larger agencies usually have a marketing person or team who should understand the specifics of marking on the internet
  • Some designers will also have a marketing background

Just make sure this is considered. Know your customers; think about what they are expecting from your web site.

Training – how to get the best from your web site.

Most modern web sites are built around a content management system (CMS). This is the part that lets you login and edit the web site yourself. There are a lot of great systems out there but most, while easy to use once you’re familiar with them, are daunting to start with. Make sure you have at least some basic training included within cost to get you started.

Online marketing is key to drawing traffic to your site.

Once your site is live you need to draw the right kind of customers in. If no one is looking at your site it is just a beautiful billboard sat in the middle of an empty desert.

This is where search engine optimisation (SEO), pay per click advertising (PPC) like Google Adwords, other online advertising and marketing, link building, blogging and social media come into play.

I’m not saying you should use all (or any) of these. It will depend entirely no the purpose of your web site. However, you do need to know that your web site has the potential to work well in all these areas. If your needs change, your web site should be able to change with you.

All modern web sites should include some SEO tools. The site should have the ability to integrate with social media.

You need to know that when it comes to this area your designer can help you – either doing this themselves or having the right person to place you with.

Unbelievably we still see designers who build web sites on platforms with none of this taken into consideration. Then when you, the customer, wants to start SEO they have to put their hands up and say “sorry I can’t help you”. Even worse when you then get in front of the right person for something like SEO you find the designer hasn’t used a system that plays well with search engines, it was just easy to design with; yes, this dopes actually happen and too often!

So employing a web designer isn’t that simple. You need to make sure that whoever you employ has experience in, or access to:

  • business analysis
  • web designing
  • technical considerations
  • marketing
  • social media
  • and most importantly of all – straight forward, honest communication!

With the right team around you, building a web site should be both easy and enjoyable.

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How to avoid being ripped off when buying or building a web site (part one) https://www.slightlydifferent.co.nz/how-to-avoid-being-ripped-off-when-buying-a-website/ https://www.slightlydifferent.co.nz/how-to-avoid-being-ripped-off-when-buying-a-website/#comments_reply Mon, 28 Jan 2019 06:10:47 +0000 https://www.slightlydifferent.co.nz/?p=9990 One of the saddest things that we see in our industry is a new customer who comes to us having just spent a fortune on a web site elsewhere and not got what they wanted or expected.  Others have wasted days building their own web site in a free system based on a mate’s advice, only…

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One of the saddest things that we see in our industry is a new customer who comes to us having just spent a fortune on a web site elsewhere and not got what they wanted or expected.  Others have wasted days building their own web site in a free system based on a mate’s advice, only to find it can’t do what they want. They need to start all over again.  I think one of the worst was someone who had paid a big city web firm over $25,000 for a web site that wasn’t working 1 year later. After listening to them we had to break the news that what they needed could have been delivered for less than $3,500!

In this article we are discussing free web sites. We look at the questions you need to ask when building your own site.  Next week we will look at choosing the right designer and web developer if you are paying for a site.

Self Build Web Sites – choosing the right FREE web site builder for you

There are lots of great free web site building systems out there nowadays, including Wix, Squarespace, Airsquared, Weebly and our own system, WebEasy.  No matter which system you choose it’s worth checking the following:

Is the system easy to use?

Most modern systems are easy to use, so this is really a case of personal preference.  Don’t take anyones word for it – try a few demos and see which system you find easiest to work with.

Choice of templates

Many systems have great ready-made templates for you to use as a starting point.  Make sure they have one you like before you start.  Look for preloaded demo content to give you a starting point,  rather than leaving you staring at a blank canvas thinking “what next?”.
When choosing a template there are a few simple points to consider:
  • Will it work with your brand?
  • Will it appeal to you clients?
  • Will your content work well within the design and show your product or service in the best light?
  • Is it fast to load?
  • How does it look on mobile devices?  As many as 70% of your website users can be using mobile devices.

Freedom of design

Once you’ve found the template you like, are you able to change it to get the look you want?  Some systems give very limited controls which makes them super easy to use but can limit you as you start to want more control.  Other systems let you download and edit the templates but you need a computer science degree to do so.  Look for a good middle ground with access to advanced settings but without the need for technical knowledge from you.

Is there scope for adding any functionality you may want – now and in the future?

You might want a few simple web pages right now, but what about in a few years time?  Maybe you’ll decide you want to link your site to MailChimp, add a shop, membership system, events calendar or other functionality.  If your chosen system offers those choices, that’s great.  If not, you are faced with throwing away everything you have done and starting again. Make sure the system you choose has the ability to add in any functionality you may want in the future.  Think about your wish list, and ensure your chosen system caters for it – even if you start small!

Is support provided?

Can you get support?  I know that sounds like a silly question but some free systems out there offer very limited or no support – because they are free. Others have excellent support. Make sure you can get support and someone on the end of a phone you can speak to if needs be.

Is advanced SEO available?

Most modern systems offer some level of search engine optimisation ability.  However, not all are equal.  When you start getting frustrated that your site cannot be found in Google you may realise the system you have chosen doesn’t interact nicely with search engines.  Some systems only offer the bare basics, and as time goes on you may want to be pro-active in competing with your competition.  This one is really important as historically free web site builders have not been great with search engines.  If you don’t know what questions to ask, read a few freely available articles about SEO online to find out what you want to achieve – then make sure the system you are considering offers it.

Can you move your website whenever you want to? 

Last but by no means least – this is an important point.  When you get to a point where you want to move on; maybe you want something your chosen system doesn’t offer, or perhaps you aren’t getting the support you want – can you export your site?  As a customer you want to know that you can move your site WITH content management system and existing functionality – otherwise you simply have a static website that can be viewed but not updated or changed. You have to start again.
Many of the free offerings out there are proprietary systems; in other words they are not about to give you their system to move elsewhere.  If you choose a system that is based on freely available Open Source software then you are likely to be able to move it later.  Ask the questions before you decide!

Having said all of that, if all you want is a simple web site with the ability to edit and you are never planning to go beyond that,  the modern breed of self build websites are excellent.  Just be warned that if you want more over time you may end up starting over!

Next week: Choosing the right web design company for your business

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Got a new product or service that helps the environment? Then we’ve got an exciting offer for you! https://www.slightlydifferent.co.nz/environment-product-offer/ https://www.slightlydifferent.co.nz/environment-product-offer/#comments_reply Wed, 16 Jan 2019 08:44:46 +0000 https://www.slightlydifferent.co.nz/?p=9928 At Slightly Different Ltd, we’ve decided we would like to start 2019 off on a positive note and do our small part towards the environment. If your latest invention, product or service helps save the world, then tell us about it.  It’s easy … to apply, just convince us why your product helps reduce climate change. We…

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At Slightly Different Ltd, we’ve decided we would like to start 2019 off on a positive note and do our small part towards the environment.

If your latest invention, product or service helps save the world, then tell us about it.  It’s easy … to apply, just convince us why your product helps reduce climate change. We will choose one lucky winner every three months during 2019 to receive a free, designed and content managed website.

For more details on what we are offering, and what we would need from you, click here. There are no catches – we like to be fully up front with no hidden surprises, but if you want further details you are welcome to email us, or include any questions when you submit the web form.

We will notify the winner for the first free website on 1 March 2019, and subsequent winners on 1 June, 1 September and 1 December 2019. Winners will be notified by email and published on social media.

#climatechange #slightlydifferentoffer #environment

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Free SSL certificates, why wouldn’t you! https://www.slightlydifferent.co.nz/free-ssl-certificates/ https://www.slightlydifferent.co.nz/free-ssl-certificates/#comments_reply Wed, 26 Jul 2017 19:46:34 +0000 https://www.slightlydifferent.co.nz/?p=3691 What is SSL?  It’s the mechanism of making your web site secure; the little green padlock that appears in your browser. It basically means passwords, personaly data, etc your web site asks for are sent across the Internet encrypted rather than viewable to hackers.  It also impacts your Google ranking. Regardless of the type of…

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What is SSL?  It’s the mechanism of making your web site secure; the little green padlock that appears in your browser. It basically means passwords, personaly data, etc your web site asks for are sent across the Internet encrypted rather than viewable to hackers.  It also impacts your Google ranking.

Regardless of the type of website, major browsers will soon start
showing warning messages for sites that don’t have SSL.

We’ve already raised this in our previous post on Google Chrome warning, discussed the impact this can now have on your Google ranking and discussed the fact that there is a move to make all web sites secure with SSL.

So what are we doing to help you?

In a bid to encourage all our customers to move to SSL we have now integrated our web hosting control panel with the free SSL certificate service Let’s Encrypt so you can install a free, basic and no-nonsense SSL certificate on your web site in just a few minutes.  Enabling SSL is now free and easy.  Simply login in to your web hosting control panel and then, under “Advanced Features” click “SSL Certificates”.  Select “Free & automatic certificate from Let’s Encrypt“, enter your email address, click “Save” and you’re done.  It’s that simple!

What’s the down side?  None really; this basic certificate enables encryption and therefore secures all content between the browser and your web site.  However, if you want features such as:

  • Extended browser compatibility
  • Wild card certificates
  • Full business validation
  • Warranty
  • SSL technical support

you’ll need to purchase a certificate, such as the very competive GeoTrust certificates that we offer.

What if I want a more advanced / fully featured SSL certificate?

Simple.  Head over to our SSL certificate store, select the type of certificate you would like and purchase it on line.  Or if you’re not sure just drop us a line via our contact page and we’ll help you identify the best value product for your purpose, purchase and install it for you.

So given SSL is now free and simple why wouldn’t you secure your web site today!

Further reading:

Life Is About to Get a Whole Lot Harder for Websites Without HTTPS

 

 

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Google Chrome now warns users if your site isn’t secured with SSL when collecting passwords or credit card numbers https://www.slightlydifferent.co.nz/google-chrome-now-warns-users-site-isnt-secured-ssl/ https://www.slightlydifferent.co.nz/google-chrome-now-warns-users-site-isnt-secured-ssl/#comments_reply Wed, 15 Mar 2017 20:44:56 +0000 https://www.slightlydifferent.co.nz/?p=3633 If your web site includes a form collecting credit card numbers or passwords, such as a payment form or user login, and is not using SSL (https and the little padlock) then please read on … this will affect your website. With the release of Google Chrome 56 in January, Google Chrome now warns web…

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If your web site includes a form collecting credit card numbers or passwords, such as a payment form or user login, and is not using SSL (https and the little padlock) then please read on … this will affect your website.

With the release of Google Chrome 56 in January, Google Chrome now warns web site users if your site isn’t secure when collecting passwords.

Is this a good thing?

Yes, this is another very positive move from Google towards securing the web, and follows on from our previous article “Is SSL now a must for all web sites?“.  However, it has implications for sites who still take credit card details on their site, or have a user login form, and are not using SSL.

Does this affect my web site?

Credit card numbers aren’t such an issue nowadays; most web site owners have moved to 3rd party online credit card gateways such as PayPal or Payment Express where the payment form is actually on the gateways site and secured by them.  If you have a form collecting credit card details within your own site then this needs sorting – contact your web developer or contact us for advice.

Password forms are a different matter.  There are many websites out there with a user login form that asks for passwords.  This maybe for an account login on an ecommerce web site, a membership login or some other client access.  If you have a form collecting a password and are not using SSL, then when the form is submitted you are sending that user’s password across the Internet in clear text, leaving it fair game for any hacker to intercept and abuse.

Google Chrome now detects any web page asking for a credit card number or password which is not secured by SSL and warns the user. Read more about this change to Chrome.  This is totally fair enough but not a good look if it is your site!

Beyond this, you may also be using a Content Management System (CMS) on your site, where you can log in and manage the content of your site.  How would you feel if a hacker intercepted your password and then hacked your web site?  So while you may not be worried about the Chrome warning on your personal CMS login page,  surely it is still worth protecting with SSL to guard against the hacking of your website?

What can I do about it?

The solution is really very simple.

If any page on your website asks for a credit card number then move your credit card payment to a secure gateway like PayPal or Payment Express.

If any page on your web site asks for a password, secure your site with SSL.  This can be done by purchasing an SSL certificate through us or using a free CloudFlare account which includes SSL for your site.

If you have any questions please feel free to contact us.

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Introducing photography & videography with Todd Starr https://www.slightlydifferent.co.nz/introducing-photography-videography-with-todd-starr/ https://www.slightlydifferent.co.nz/introducing-photography-videography-with-todd-starr/#comments_reply Wed, 15 Feb 2017 21:45:15 +0000 https://www.slightlydifferent.co.nz/?p=3592 The post Introducing photography & videography with Todd Starr appeared first on Slightly Different, Nelson, New Zealand.

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We’re really pleased to announce a new member to our eclectic team bringing his amazing skills in photography and videography; Todd Starr

Todd runs his business, Focus Digital, in Nelson and brings a new strand to the media we can offer in supporting our clients marketing.

Good photography is incredibly important in promoting your products, team and services on the web and can make all the difference to how your web site you’ve invested in presents itself; it can be the difference between attracting clients in and not.  However, many shy away from it as an expensive service that a mate can achieve on the cheap. Todd combines a keen eye for detail in his photography with local knowledge and at prices that work for local and small businesses.

Videos are rapidly dominating the web for creating dynamic adverts, instructional and training guides and many other purposes.  Those who can afford them are winning over those who lag behind and again it has to do with budget or the perception of high cost in creating these videos.  Todd again brings a very reasonable new service that local and small businesses can afford while being more obsessive than most about the detail of his video editing and the messages he is trying to get across for your business.  His immense pride in the end result shows through in every video.

Turn To Stone

Todd's Show Real

So if you’re looking form photography or videos for your web site contact us now.  Or for more details on Todd’s services click here

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SSL is now a must for all web sites? https://www.slightlydifferent.co.nz/ssl-is-now-a-must-for-all-web-sites/ https://www.slightlydifferent.co.nz/ssl-is-now-a-must-for-all-web-sites/#comments_reply Wed, 30 Nov 2016 03:20:56 +0000 https://www.slightlydifferent.co.nz/?p=3209 It’s long been recognised that all eCommerce web sites should have an SSL certificate; the thing that makes your site secure with HTTPS and gives you the little green or yellow padlock. However, what few web site owners know is that SSL is advantageous for all web sites. As well as user confidence, search engines…

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It’s long been recognised that all eCommerce web sites should have an SSL certificate; the thing that makes your site secure with HTTPS and gives you the little green or yellow padlock.

However, what few web site owners know is that SSL is advantageous for all web sites. As well as user confidence, search engines and browsers have for some time now favoured web sites with SSL.  This is now changing again to the extent of almost making SSL mandatory.

there is now less than two months before web browsers and search engines start effectively penalising web sites without SSL

SSL is no longer an option, it’s necessary. Regardless of what kind of site you have, you’ll soon  be penalized by the browser community and search engines for not having encryption.

Already, the browsers are rewarding encrypted sites with SEO ranking boosts and the use of advanced features. But soon, non-encrypted sites will be given negative security indicators and actively labeled “not secure” in the browser address bar.

If you would like some advise please contact us or purchase an SSL certificate online here

For more information see:

Why you Need SSL to Rank Better in 2016

SSL Certificates – Are they now Mandatory?

Google Will Soon Shame All Websites That Are Unencrypted

HTTPS as a ranking signal in Google

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New Partnership with CloudFlare increases security, performance and scaleability https://www.slightlydifferent.co.nz/new-partnership-with-cloudflare-increases-security-performance-and-scaleability/ https://www.slightlydifferent.co.nz/new-partnership-with-cloudflare-increases-security-performance-and-scaleability/#comments_reply Wed, 24 Aug 2016 22:45:23 +0000 https://www.slightlydifferent.co.nz/?p=3183 The post New Partnership with CloudFlare increases security, performance and scaleability appeared first on Slightly Different, Nelson, New Zealand.

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We’re really excited to announce a new partnership with CloudFlare, the web’s easiest performance and security solution. As a CloudFlare Certified Partner, we can now deliver their simple and free solution to help protect and accelerate your website. Once your website joins the CloudFlare community, it will load twice as fast and be protected from a range of online threats.

Your website without CloudFlare

Your website with CloudFlare

Getting started is super easy—you just need to log into your support panel, select the services you want to add it to, click add-ons and look for the CloudFlare add-on. With just a few clicks, you can activate CloudFlare and your website will automatically be faster and safer around the world. Or even easier just drop us and email at cloudflare@slightlydifferent.co.nz letting us know which site(s) you’d like it enabling on and we’ll do the rest for you.

Why wouldn’t you use CloudFlare CDN?

  • The basic CloudFlare service is FREE.
  • There is no commitment.
  • It significantly improves your web site performance and security.
  • Turning CloudFlare on and off takes two clicks of the mouse, so feel free to try it out.
  • We think you’ll like it.

To learn more about CloudFlare CDN and making the most of it with Slightly Different click here. 

To keep up to date with CloudFlare CDN on their blog click here.

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Our new web site is live, yippee! https://www.slightlydifferent.co.nz/our-new-web-site-is-live/ https://www.slightlydifferent.co.nz/our-new-web-site-is-live/#comments_reply Wed, 24 Feb 2016 01:07:52 +0000 http://www.slightlydifferent.co.nz/?p=3066 The post Our new web site is live, yippee! appeared first on Slightly Different, Nelson, New Zealand.

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Well, it’s been a long time coming but our new web site is finally live!!!  What a relief after a frustrating 6 months of working on everybody else’s web site but never getting our own sorted.

As you’ll see when you, hopefully, checkout our new site we have now split it into three different sites to reflect the direction our business is taking:

Slightly Different Web Hosting

Yep, our web hosting business is now an entity in its own right so gets its own web site.  This is largely a reflection on the fact that it has now grown from being a couple of servers hosting those web sites we develop to a full web hosting provider with servers on three continents across the world and hosting that’s suits any business.

We have also be working to provide a white label hosting solution that designers and developers can resell in order to benefit from the recurring revenue of hosting with no technical knowledge.

So checkout www.slightlydifferent.net.nz

Smarter Admin

www.smarteradmin.co.nz represents the totally new area of our business launched late last and year specialising in everything you should get done once your web site is live, all the admin work:

After all, why have a web site if you’re not going to manage and promote it!  And we just want to make that super easy for you.

Slightly Different Web Design & Development

And last but not least the web site you’re currently viewing; our main web site.  This is now much simpler and a place where we are able to focus on our design and development work.

Over the next year we will be slowly adding to this as we release a number of WordPress Plugins and WHMCS extensions that we’ve been developing but the heart of the site are still our web design and web site development services.

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